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For nearly 150 years, Boucheron has been designing precious gems, jewelry, watches, and perfumes. Steadfast in its commitment to timeless craftsmanship, Boucheron is always in step with the movements of art and fashion. Since it was founded in 1858, Boucheron has been a pioneer among jewelers: the wrist to engrave diamonds, an innovator of the nature inspired motifs – snake, butterfly or dragonfly – that defined Art Nouvean style, the first to create the wristwatch. With the passing years, Boucheron designed jewelry and watches for the modern women, to be worn throughout the day and into the evening. He created accessible jewelry, new watch models and launched his perfumes all over the world. Today nurtured by the Boucheron creative heritage and know-how, a new creative direction is forgiving the next chapter in its enduring legacy. New boutiques are now opening in the main capitals of the world, witness to the new era.Boucheron fragrances are made in association with perfumers Ursula Wandel, Francis Deleamont, Jean-Pierre Bethouart, Jean-Pierre Bethouard, Jacques Cavallier, Sophia Grojsman, Jean-Pierre Mary, Annick Menardo, Nathalie Lorson, Anne Flipo and Dominique Ropion.  

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Pure DKNY Verbena by Donna Karan
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