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Fashion designer Betsey Johnson was born on August 10, 1942 in Wethersfield, Connecticut. As a child she attended dance classes and even today her passion for dance and costumes dominate in her creations. In 1964 she officially entered the fashion world by winning the Mademoiselle “Guest Editor Contest”. A year later she became the main designer of the Paraphernalia boutique, well known for the creations of young London creators among which Mary Quant and Paco Rabanne. Very soon she became famous for her creations of sexy silhouette models and floral hippy designs. In 1969 Betsey Johnson opened her own boutique, Betsey Bunki Nini. In 1970’s she took control of the Alley Cat label, popular among rock’n roll musicians. The 70’s were significant for Betsey because she won the Coty award as the youngest designer ever awarded. 1978 brings a shift in her career due to the partnership with Chantal Bacon. They started the Betsey Johnson label as known today. Betsey Johnson fragrance was created by two noses, Bernard Blanc and Mathilde Bijaoui.

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